The excellent One Great George Street website and blog do not happen by accident. They are the creation of our full-time Marketing & PR Manager and part-time slave driver, Katie McCarthy, who brilliantly manages the whole thing including all the blog contributors; a job akin to herding cats.
The way it works is this. Katie draws up a grand plan for the year’s editorial calendar including outline blog concepts and then we agree on five or six different subjects, each of which will have a deadline so that they can be ready for publication. There is, of course, room for spontaneous posts too, but I always know when a pre-agreed deadline is approaching because I get an email that is beautifully written but essentially a thinly veiled threat reminding me of the consequence of non-compliance. Usually at this point, I jump into action because I have forgotten the deadline. However, on this occasion I struggled to start the blog because I didn’t know how to.