An old wise man once said: “The definition of insanity is doing the same thing year after year and expecting a different result”. That’s why we at One Great George Street like to shake things up a bit the minute we sense something isn’t working. The snap general election has thrown a spanner in the works for our industry with some government bookings re-scheduled or postponed. Instantly our Director Gary Payne called upon his sales and marketing sidekicks (me, Victoria & Katie as above from left to right) to find a creative way of appealing to our clients during this time.
Throughout my years of sales experience (I won’t give numbers – that will show my age!), there’s definitely a few tricks of the trade that I have picked up, learnt and developed when wanting to achieve successful selling. Here’s my top 5:
So the new year is in full swing, winter has frozen our rates from last year and it looks like the events industry has got its groove back! I love this month; although some will be suffering from food comas and attempting ‘dry January’, this time of the year always fills me with hope and the opportunity for fresh starts.
The Stephenson Room
We scooped up our recent award for Best Private Dining Venue, which was conveniently in the nick of time for our re-opening since the summer refurbishment. It was almost like we had foreseen this; that I had pre-planned a spectacular private dining experience for our Squaremeal Ambassadors met during the 2016 Squaremeal Show. Of course we were proud of this title and therefore we wined and we dined our 20 guests like we had never before! And this is what they had to say…
On Tuesday 25th October One Great George Street opened its doors for an intimate evening venue showcase following our three month refurbishment. The event was a great success with over 50 key event buyers and agents coming in to review the building following its refresh. Feedback has been brilliant with our gleaming exterior, refreshed interiors, new reception and digital signage being key elements which were greatly received.