There are some really obvious reasons you may want to hold a virtual event currently – pandemic anyone? However, what about holding events in the near future, what may that look like for your organisation in the future?
Many organisations are leaning towards a hybrid model where they hold events in a physical space, but also virtually, enabling those that cannot attend in person to take part. Completely virtual events are also becoming a mainstay in the events programmes of companies that may not have explored the concept pre-pandemic.
Here are our top 3 reasons for holding a hybrid or completely virtual event:
Let your attendees join you wherever they are in the world, you are no longer bound by geographical restrictions. This is also a key strategy to mitigating possible attendance decline due to an ever-changing world scene.
If you’re looking to reduce your carbon footprint and improve your environmental impact, virtual is the way to go. Waste is drastically reduced with less/no food, and carbon emissions are reduced as attendees are not travelling to the event location.
3.Massive networking potential
Hosting an online event is a great way to capture data. A pre-requisite to entering the online event could be a number of details unique to each attendee, which can come in very handy when conducting post-event analysis.