London’s One Great George Street is most definitely on the London Fashion Week map once again proving it is the perfect backdrop for top designers to showcase their seasonal collections. This season the talented Matthew Williamson presented a bold, sexy show aimed at empowering women rather than dressing girls. It was less boho than his previous collections, rather more glamorous and unafraid with a touch of charismatic confidence – overall simply fabulous for strong independent London women.
The overall fashion show was organised by My Beautiful City who have become a regular client of ours after having hosted hosted a couple of other events in previous years, including the very recently departed L’Wren Scott who held her fashion show in here in 2013. Other than the efficient working relationship My Beautiful City have formed with our events team they also love to use the building as its beauty and architecture make such a striking impression on the show’s audience.
The Great Hall, where the show took place was disguised somewhat; however the magnificent glistening chandeliers and beautiful marble walls remained distinguishable. The main focus was a stunning black and white carpet that lined the runway. It worked remarkably well to create a distinctive central feature and optical illusion which emerged from the striking press shots of the models on the runway.
As with all shows during London Fashion Week a whole host of stunning celebrities attended the event; Cat Deeley (in that now infamous pink coat!), fashionista Olivia Palermo, Twiggy and Cara’s beautiful sister Poppy Delevingne.
The show ended to an extremely impressed and enthusiastic audience which produced an equally positive media reaction to Matthew’s collection.
We are proud to be a reoccurring feature of London Fashion Week and look forward to these exciting events. Thank you to My Beautiful City, Matthew Williamson and their teams for making it a great experience for all involved.