Jayna Patel - 01 Feb 2016

Why ‘Old is Gold’ in Event Sales

Seeing is believing! A good, old-fashioned site visit still has the wow-factor for me at OGGS!

Seeing is believing! A good, old-fashioned site visit still has the wow-factor for me at OGGS!

Old will always be gold in event sales as while it’s important we move with the times by getting tech savvy, nothing beats face-to-face and one-to-one communication. How else can you develop a strong, trusting and positive relationship with that new client, and maintain one with a loyal customer?

People still buy people, and I find it refreshing to go back to basics. One of my favourite recurring moments is a guest’s reaction as they step into our Great Hall and can’t help but look up in awe at its exquisitely painted ceiling.

My own reaction was captured recently for an impromptu wedding photoshoot as pictured.

At One Great George Street (OGGS) we strive to ensure that we do sales in the most effective and efficient way. The old fashioned telephone call often proves more successful than beating around the bush by other means, as it guarantees an immediate response. However, in today’s digital environment where so many new consumers prefer communicating digitally rather than in person, I think we’re all beginning to learn that everyone has different preferences, and it’s therefore vital that we understand which sales method to apply when, and how to tailor our approach to the right client and market segment.

OGGS is not your average venue; it accomplishes the rare feat of being both rich in historical features as a Grade II Listed building, and also rich in natural light and modern conveniences – though this clever design might not come as a surprise given the venue also serves as the Institution of Civil Engineer’s HQ.  The venue encapsulates both history and innovation, and our values and sales techniques follow suit.

In addition to sending out customised news to our distinct target markets, we are active across various social media channels including Twitter, Facebook, LinkedIN and have just launched this new blog encapsulating the thoughts of our in-house venue and event experts. However, while we regularly engage with people across all of these mediums, our end mission is still to invite them through the glass doors into our enchanting four-domed, fully-accessible and sustainable building, where their breath will be taken away in our aptly-named Great Hall. No photo, virtual tour or written description can give you the experience and impact of a personal site visit here at OGGS. Sometimes, you’ve just got to see it, to believe it.

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